take me to the food
For a year long project for Electronics For Imaging, I, along with 2 other team members, created marketing materials that showcase the capabilities of a specific press and its functions alongside EFI technologies. The scope of the project was to create a fictitious company, create its brand identity, and make print and digital collateral for that company. Manor & Mason is an international food and travel company that combines travel with culinary tours specific to each location.
After brainstorming different company names, logos, and color scheme ideas, a brand standard was established. Each team member designed various marketing collateral for the company, including business cards, letterheads, and gift and travel booklets that correspond with the company. One design would be chosen and applied to the various materials. Since the purpose of the collateral was to show the different capabilities of a press, there were strict design guidelines that had to be followed (i.e. having a margin around the document, using transparency, and using specific Pantone colors). The materials shown here are one of my designs that was chosen to be implemented.
